About US

Our Journey: Empowering Business Evolution

Embark on a Collaborative Journey of Dedication, Values, and Success with Us

Our journey began in 2012 with a bold vision: to integrate values and business seamlessly. Through the ups and downs, our commitment to bringing purpose-driven solutions to the business world has remained steadfast. We’ve navigated challenges, celebrated victories, and emerged stronger, all while staying true to our foundational principles.

Meet the Visionaries Behind Your Path to Success

Uniting Expertise, Passion, and Strong Values to Elevate Your Business

Craig Laughlin Jr

Craig Laughlin Jr

CEO | Co-Founder

Jessica Laughlin

Jessica Laughlin

IMD | Co-Founder

Our mission extends beyond business; it’s about creating a legacy of integrity, values, and success

Driven By A Higher Purpose

At The Laughlin Method, we go beyond profit margins and growth charts. We weave the wisdom of values into the fabric of business. Our mission is to empower every business owner to achieve uncompromising success, guided by principles that honor both their professional and personal journey.

A Personal Note From Craig.

Values, Business, and the Journey to Genuine Success.

Launching The Laughlin Method was more than a business choice; it was a calling. I’ve seen numerous businesses face challenges, not due to lack of effort but lack of clear direction. I’ve always held the belief that our values can illuminate uncharted paths. It’s not just about profits; it’s about purpose, significance, and creating an impact. I welcome you to be part of this distinctive journey, where business intersects with values, and aspirations become reality.

Transformative Results,
Tailored Strategies:

When you partner with The Laughlin Method, you’re not just getting a service but investing in a promise of excellence and a commitment to outstanding results. While each business’ journey is unique, there are common milestones of success our clients experience:


  • Enhanced Clarity and Direction: Dive into your business with us, and emerge with a crystal-clear understanding of your challenges, opportunities, and a strategic roadmap that outlines the path forward. Say goodbye to confusion and hello to confidence.
  • Elevated Profits and Performance: Our clients often see significant improvements in their bottom line as a result of our services. Whether it’s through refined marketing strategies, sales enablement tools, or operational efficiencies, we’re here to help you not just grow but thrive.
  • Balanced Business and Lifestyle: Success isn’t just about profits but balance. Our coaching programs are designed to align your business objectives with your personal goals, ensuring your success story doesn’t come with the cost of your well-being.
  • Empowered Through Education: Knowledge is power, and we’re here to equip you. From our MasterClass to our Business Academy, we provide you with the tools, resources, and know-how to take control of your business destiny.
  • Sustained Growth and Adaptability: In the fast-paced world of business, the ability to adapt is crucial. Our clients learn not just how to succeed today, but how to continue that success tomorrow, next year, and beyond. We build resilient businesses fit for the future.

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